Synthesia Review: What It Does, Pricing, and Alternatives

Draft v0.1 — 2026-05-26 KST. content_status = qa_passed. Generated from templates/tool-page-template.md and walked through Section A of qa/adsense-seo-quality-gate.md. Meta description (≤ 155 chars): Synthesia is an AI avatar video platform for business — here is what it does, the Basic/Starter/Creator/Enterprise plan structure, and the risks to weigh.

Quick verdict

• Best for: learning & development, internal comms, HR, sales enablement, and compliance teams that need to turn a written script into a narrated talking-head video — and to localize that video into many languages — without booking a studio, a presenter, or a video crew.
• Not ideal for: people who want open-ended, cinematic text-to-video or image-to-video generation (that is closer to Runway's lane), transcript-based editing of recorded footage (closer to a podcast/screen-recording editor), or anyone who needs guaranteed, contract-grade output and likeness rights without first reading the vendor's content and consent policies.
• Pricing model: freemium. A free Basic plan exists alongside paid Starter and Creator tiers and a "Custom"-priced Enterprise tier. Plan names and amounts were read from synthesia.io/pricing on 2026-05-26 KST; current pricing should be verified on the official site before you rely on it.
• Free plan: yes — a free Basic plan was listed on synthesia.io/pricing on 2026-05-26 with a stated allowance of roughly 10 minutes of video per month and a limited set of AI avatars.
• Last verified: 2026-05-26 (synthesia.io and synthesia.io/pricing page-body reads)

Source-freshness note (2026-06-24)

If you are weighing Synthesia as an AI video / avatar / business-training (script-to-video) workflow, a 2026-06-24 KST recheck confirms Synthesia's own surfaces for verifying that decision yourself are reachable and stable. The product homepage (synthesia.io, title "Synthesia: #1 AI Video Platform for Business", h1 "All-in-one AI Video platform for business", HTTP 200), the pricing page (synthesia.io/pricing, title "Synthesia Pricing - Compare Free and Paid Plans", h1 "Ready to scale your video production?", HTTP 200, plan tiers Basic/Starter/Creator/Enterprise visible), and a public Trust Center (synthesia.io/security, which 301-redirects to the official security.synthesia.io "Synthesia Trust Center") all loaded in the same pass.

• Workflow fit. Synthesia is a business AI video platform built around turning a written script into a narrated avatar video and localizing it into many languages — a script-to-video workflow, not a freeform cinematic generator or a transcript-based editor of your own footage. Evaluate it against how your team actually produces and updates training, internal-comms, and explainer video, not by a headline number.
• Consent and brand review stay with you. Avatar-narrated and AI-dubbed video can present scripted content authoritatively even when the underlying script or translation is wrong, and personal avatars/voices sit in likeness territory. Treat generated video as a draft you remain responsible for reviewing, keep a human in the consent and brand-review loop, and follow the vendor's consent and acceptable-use policies before generating any personal avatar or voice.
• Verify plans, limits, and security at the source. Plans, video-minute allowances, avatar counts, feature gating, and enterprise/security and compliance terms for this kind of product change frequently — confirm the current details on Synthesia's official pricing page and Trust Center before relying on them, rather than inferring them from this page.

Source-backed freshness note: a reachability/title/H1 recheck of Synthesia's own homepage, pricing page, and Trust Center on 2026-06-24 KST. No benchmark, ranking, price, quota, minute/credit allowance, avatar count, model-availability, speed, accuracy, superiority, or specific security-certification claim is made here; volatile specifics are routed to the official pricing page and Trust Center, the page title's "#1" wording is the vendor's own marketing rather than our ranking, and vendor positioning is reported as vendor evidence only.

Source-freshness note (2026-06-14)

If you are weighing Synthesia as an AI video / avatar / training / business-video workflow rather than an open-ended video generator, note that Synthesia maintains its first-party product and pricing surfaces on its official domain — both rechecked and reachable on 2026-06-14 KST.

• Workflow fit. Synthesia is positioned as a business AI video platform built around turning a written script into a narrated avatar video and localizing it into many languages — a script-to-video workflow, not a freeform cinematic generator or a transcript-based editor of your own footage. Evaluate it against how your team actually produces and updates training, internal-comms, and explainer video.
• Keep a human in the review loop. Avatar-narrated and AI-dubbed video can present scripted content authoritatively even when the underlying script or translation is wrong; treat generated video as a draft you remain responsible for reviewing, and follow the vendor's consent and acceptable-use policies before generating any personal avatar or voice.
• Verify current plans and limits on the official pages. Plans, video-minute allowances, avatar counts, and feature gating for this kind of product change frequently — confirm the current details on Synthesia's official pricing page before relying on them.

Source-backed freshness note drawn from Synthesia's own pages. No benchmark, ranking, price, quota, minute/credit allowance, model-availability, speed, or superiority claim is made here; the page title's "#1" wording is the vendor's own marketing, not our ranking. Vendor positioning is reported as vendor evidence only.

What is Synthesia?

Synthesia is an AI video platform aimed at businesses. On its homepage on 2026-05-26 KST it described itself as the "All-in-one AI Video platform for business," with the supporting line "Create studio-quality videos with AI avatars and voiceovers in 160+ languages." The core idea is that you write a script, choose a synthetic on-screen presenter (an "AI avatar"), pick an AI voice, and the platform renders a narrated video — no camera, microphone, studio, or human presenter required. The homepage frames the value as saving "up to 90% of time and cost on video production"; that figure is the vendor's own marketing claim, not a measured result, and this page makes no performance or output-quality guarantee on the strength of it.

The product is organized on the homepage into a handful of capability groups. Under Create, Synthesia lists "240+ AI Avatars," "Personal Avatars" (custom avatars built from a real person), "1000+ AI voices," an "AI Screen Recorder," and an "AI Video Generator." Under Localize, it lists "AI Dubbing," a "Video Translator," a "Multilingual Player," and "Captions" — the localization story is central to how Synthesia positions itself, hence the repeated "160+ languages" claim. Under Manage, it lists a "Brand Kit," "Live Collaboration," and organization/workspace controls. Under Publish, it lists "Version Control," "Analytics," a "Public Video Page," and "SSO Video Pages." Under Engage, it lists "Interactivity" and "Video Agents (coming soon)." Treat all of these as Synthesia's stated capabilities — vendor descriptions of what the features are for — rather than as measured guarantees of quality.

The platform is delivered as a web application (you create and manage videos in the browser), and its solutions navigation explicitly targets business functions rather than consumers.

• Vendor: Synthesia (Synthesia Ltd.)
• Official homepage: https://www.synthesia.io/
• Category: AI Video

Main use cases

The Synthesia site names a wide set of business use cases. The ones below are grounded in the use cases and industries Synthesia itself lists on its homepage and solutions navigation on 2026-05-26.

• Use case 1 — Learning & development and training video at scale: the most prominent positioning on the site. L&D, technical training, compliance training, sales training, and employee-development teams can turn a written course or SOP into a narrated avatar video, then update it by editing the script rather than re-shooting. This is the canonical "what is Synthesia actually for" answer for most buyers.
• Use case 2 — Localization of existing video content: the Localize feature group (AI Dubbing, Video Translator, Multilingual Player, Captions) and the repeated "160+ languages" claim target organizations that need the same video in many languages without re-recording each one. This is a meaningful differentiator versus general-purpose video generators.
• Use case 3 — Internal comms, HR, and knowledge management: the solutions navigation names Human Resources, Knowledge Management, and internal communications. The pattern is the same — convert text (an announcement, a policy, an onboarding walkthrough) into a consistent presenter-led video.
• Use case 4 — Sales enablement and marketing video: the site lists Sales Enablement, Marketing, and product video among its use cases, where the appeal is producing or refreshing short presenter videos quickly without a studio booking.

Pricing and plans

The values below were read directly from https://www.synthesia.io/pricing on 2026-05-26 KST. Synthesia meters usage by minutes of video (and an internal "credits" allowance), and the limits differ by plan and by whether you bill monthly or annually, so treat the numbers as a 2026-05-26 snapshot rather than a contract. Plan structures and limits for this kind of product change frequently; reconfirm the current plans, prices, minute allowances, avatar counts, and seat terms on the official pricing page before relying on them, especially more than ~90 days after this date.

• Basic — free. Listed with roughly 10 minutes of video per month, a monthly credit allowance, a limited set of AI avatars (around 9), and a cap on AI-generated video assets. This is the entry point for trying the platform at no cost, within the minute and avatar caps.
• Starter — listed at $29 per month on monthly billing, or about $18 per month when billed annually, during this read. Listed with a larger video-minute allowance, 125+ AI avatars, and a small number of personal avatars.
• Creator — listed at $89 per month on monthly billing, or about $64 per month when billed annually, during this read. Listed with a still-larger minute allowance, 180+ AI avatars, and more personal avatars.
• Enterprise — "Custom" pricing (no public amount). Listed with unlimited video minutes, the full avatar library, unlimited personal avatars, and custom credits — this is the quote-only tier for larger organizations.

The pricing page also showed a monthly/annual billing toggle (annual billing lowers the effective monthly price), stated that "160+ languages and voices" are available across the paid tiers, and indicated team collaboration and commenting features across plans.

Source: live page-body read of https://www.synthesia.io/pricing on 2026-05-26 KST. The plan names (Basic, Starter, Creator, Enterprise), the free Basic tier, the monthly and annual amounts above, and the per-plan minute/avatar allowances were visible during this read. However, current pricing, regional/currency variation, active promotions, the exact minute and credit allowances per tier, seat counts, and which features are gated to which plan should be verified on the official site before you rely on them. Amounts and limits for this kind of product drift quickly; once outside the 90-day freshness window, treat every figure here as "verify on official site."

Pros

• A genuinely free tier exists: the Basic plan lets you create real avatar videos without paying, within a small monthly minute allowance — useful for evaluating whether avatar video fits your workflow before committing.
• Strong localization story: the AI Dubbing, Video Translator, Multilingual Player, and Captions features, plus the "160+ languages" claim, target a real, hard problem (producing the same video in many languages) that general-purpose video generators are not built around.
• Script-driven editing is a structural fit for content that changes: because the video is generated from a script, updating a training video or SOP can mean editing text rather than re-shooting footage with a presenter.
• Business-oriented management and publishing features — Brand Kit, workspaces, version control, analytics, SSO video pages — are aimed squarely at teams and organizations rather than one-off consumer use.

Cons and caveats

• Avatar, likeness, voice, and deepfake risk. Synthesia's core function — synthetic presenters and AI voices, including "Personal Avatars" cloned from a real person — sits directly in deepfake/likeness territory. Creating or using a recognizable person's face or voice without that person's clear, documented consent raises right-of-publicity, impersonation, and (in some jurisdictions) legal exposure. You are responsible for having consent and rights for any personal avatar or voice you create or use, and for complying with Synthesia's content and acceptable-use policies. Synthesia publicly states it operates consent and moderation controls around personal avatars; treat the vendor's policy as the authoritative source and read it before relying on this feature.
• Commercial-use and licensing terms vary. Whether and how you may use generated videos commercially, and the terms attached to stock avatars and voices, are governed by Synthesia's official terms — confirm them before using output in paid, published, or customer-facing work.
• Watermark and export limits may apply by plan. Output watermarking, resolution caps, and the monthly/annual minute allowance differ between the free Basic tier and the paid tiers; verify the entitlements of your specific plan on the official site.
• Metered minutes can be exhausted. Usage is capped by video-minutes (and credits) per plan, and heavy production can run out the allowance; budget against the minute caps for your tier rather than the headline price alone.
• Outputs are not professional advice or fact. Avatar-narrated video can present scripted content authoritatively even when the underlying script is wrong; AI dubbing and translation can introduce errors. Treat generated video as content you remain responsible for reviewing, and label synthetic media where disclosure is expected or required — do not treat generated video as a substitute for licensed medical, legal, financial, or other professional counsel.

Alternatives

• Runway — better if your core need is open-ended generative video (text-to-video, image-to-video, generative editing of footage) rather than a scripted avatar presenter. Runway and Synthesia solve different problems: Runway generates and edits clips; Synthesia turns a script into a narrated talking-head video and localizes it.
• A transcript-based recording editor (e.g., Descript) — better if your work is editing recorded video or audio (podcasts, screen recordings) by editing a transcript, rather than generating a presenter from text. This category is not yet covered by a finished page on this site, so verify its current features on the vendor's own site.
• General-purpose assistants for scripting (e.g., Claude) — better when your real bottleneck is writing or localizing the script rather than rendering the video; a writing assistant can draft and adapt the narration that you then bring into Synthesia. See the Claude vs Gemini comparison for choosing between general-purpose assistants on the scripting side.

Buyer control and the review boundary

If you are evaluating Synthesia as a buyer rather than a casual user, the deciding question is less "can it make a talking-head video?" than "who owns the script, the likeness, and the brand, and where does the review boundary sit before a generated avatar video is published?" These are the durable control questions to ask before putting avatar video into a business-training or internal-comms workflow. <span id="synthesia-review-boundary-2026-06-28"></span>

• Own the script before you render it. The video is generated from a written script, so the words your avatar speaks are content you remain responsible for. Decide who drafts, fact-checks, and signs off on the script — and who owns it — before it becomes a narrated video, rather than treating the rendered output as the first point of review.
• Keep likeness and consent on the human side. Personal avatars and AI voices cloned from a real person sit in likeness territory, so make documented consent a gate, not an afterthought. Name who confirms you have the rights to any face or voice you use, and read the vendor's consent and acceptable-use policies before generating a personal avatar or voice — see Cons and caveats for the underlying likeness and deepfake risk.
• Route brand, compliance, and localization through a reviewer. Avatar-narrated video can present scripted content authoritatively even when the script is wrong, and AI dubbing or translation can introduce errors a monolingual reviewer will not catch. Keep brand, legal/compliance, and per-language review in the loop so a localized or dubbed video is checked for accuracy and tone in each target language before it represents you.
• Make human approval the gate before publishing. Treat a generated avatar video as a draft, not a finished asset. Name who reviews and approves it — script, likeness, brand, and each localized version — before it is published, shared with employees, or shown to customers, and keep that approval boundary tighter the closer the video sits to compliance training or customer-facing work. When the real question is Synthesia versus another tool for a specific video job, follow the workflow-fit decision paths below or browse the AI Video category.

Evergreen decision framing only. No price, plan, quota, minute/credit allowance, avatar count, model-availability, benchmark, ranking, speed, accuracy, superiority, security-certification, or legal claim is made here; verify current plan inclusions, consent and content policies, and security/enterprise terms on Synthesia's official pricing page and Trust Center, and confirm how avatar video fits your team's review process against your own practice.

Where to compare Synthesia next

If Synthesia is on your shortlist, the next question is usually "against what, and for which video job?" The path below is organized by workflow fit, not by a winner — Synthesia is a scripted avatar/presenter workflow for training, explainer, internal-comms, and localized corporate video, which is a different shape of work from open-ended generative video or transcript-based editing of recordings. Follow the route that matches the job in front of you:

• Runway vs Synthesia — when you are deciding between a scripted avatar/presenter tool (write a script, render a narrated talking-head, localize it) and open-ended generative video and editing (prompt-to-clip, image-to-video, restyling footage). These are different jobs, not a ranking: Synthesia turns a script into a presenter-led video, Runway generates and edits clips. Synthesia is not a direct substitute for generative video.
• Runway — read the standalone page when your core need is generating or editing footage from prompts rather than a scripted talking-head presenter.
• Descript — read the standalone page when your work is editing recorded video/audio (podcasts, screen recordings) by editing a transcript, rather than generating a presenter from a script. Synthesia does not replace transcript-based editing of your own footage.
• To browse the wider field instead of a single head-to-head, start from the AI Video category.

These links are decision paths, not rankings — no benchmark, price, quota, credit-rate, speed, model-availability, or output-quality claim is made here; the comparison and tool pages route any such specifics to the official sources.

Who should not use Synthesia

• Teams that need open-ended, cinematic, or non-presenter video generation — Synthesia is built around scripted avatar presenters, not freeform generative clips.
• Anyone whose intended use involves generating a real person's face or voice without their documented consent — this is both a policy violation and a legal risk, not merely a product limitation.
• Buyers who need guaranteed, fully-cleared commercial and likeness rights to output without first reviewing and accepting the vendor's content, consent, and licensing terms.
• Users who need predictable, uncapped production volume on a low-cost plan, since output is metered by video-minutes that vary by tier.

Author selection rubric

Choose Synthesia when at least two of these are true:

• Your primary task is turning written scripts (training, SOPs, internal comms, sales enablement) into narrated presenter videos, not generating cinematic footage or editing recordings.
• You need to localize the same video into many languages and value AI dubbing/translation as a first-class feature.
• You can establish and document consent for any personal avatar or voice you use, and you are comfortable reading and complying with a synthetic-media vendor's content and likeness policies.

Avoid Synthesia when any of these are true:

• You need open-ended generative video (consider Runway) or transcript-based editing of recordings.
• Your use case depends on generating an identifiable person's likeness or voice without their consent.
• You require uncapped, predictable production volume at the lowest price point, or contract-grade output/likeness rights without a policy review.

Sources

• Official homepage: https://www.synthesia.io/ — recorded as src-synthesia-homepage-2026-05-26 in data/sources.json with access_status = ok after a 2026-05-26 KST page-body read; source for the "All-in-one AI Video platform for business" positioning, the "160+ languages" and "studio-quality videos with AI avatars and voiceovers" claims, and the named feature groups (Create: 240+ AI Avatars, Personal Avatars, 1000+ AI voices, AI Screen Recorder, AI Video Generator; Localize: AI Dubbing, Video Translator, Multilingual Player, Captions; Manage: Brand Kit, Live Collaboration, workspaces; Publish: Version Control, Analytics, Public Video Page, SSO Video Pages; Engage: Interactivity, Video Agents "coming soon") and the listed business use cases (L&D, Sales Enablement, HR, Marketing, IT & Cybersecurity, Knowledge Management, compliance/technical/sales training).
• Official pricing page: https://www.synthesia.io/pricing — recorded as src-synthesia-pricing-2026-05-26 in data/sources.json with access_status = ok after a 2026-05-26 KST page-body read; source for the Basic (free) / Starter / Creator / Enterprise structure, the Starter $29/mo ($18/mo annual) and Creator $89/mo ($64/mo annual) amounts, the Enterprise "Custom" tier, the per-plan video-minute and avatar allowances, the monthly/annual billing toggle, and the "160+ languages and voices" across paid tiers. Current pricing is routed to "verify on official site" for any reliance outside the freshness window.
• Official source-freshness recheck (2026-06-14): https://www.synthesia.io/ and https://www.synthesia.io/pricing — recorded as src-synthesia-homepage-pricing-2026-06-14 in data/sources.json with access_status = ok after a 2026-06-14 KST HTTP 200 reachability/title recheck; homepage title "Synthesia: #1 AI Video Platform for Business" with h1 "All-in-one AI Video platform for business", pricing page title "Synthesia Pricing - Compare Free and Paid Plans" with h1 "Ready to scale your video production?". Source of the "Source-freshness note (2026-06-14)" section, supporting only that Synthesia maintains reachable first-party product and pricing surfaces with this vendor positioning. Used as vendor evidence only; the page title's "#1" is the vendor's own marketing, not our ranking, and no price, minute/credit allowance, quota, avatar count, model-availability, benchmark, ranking, speed, or superiority claim is drawn from it — current specifics stay routed to the official pricing page.
• Official source-freshness recheck (2026-06-24): https://www.synthesia.io/, https://www.synthesia.io/pricing, and https://www.synthesia.io/security — recorded as src-synthesia-homepage-pricing-trust-2026-06-24 in data/sources.json with access_status = ok after a 2026-06-24 KST HTTP 200 reachability/title/H1 recheck; homepage title "Synthesia: #1 AI Video Platform for Business" with h1 "All-in-one AI Video platform for business", pricing page title "Synthesia Pricing - Compare Free and Paid Plans" with h1 "Ready to scale your video production?" and plan tiers Basic/Starter/Creator/Enterprise visible, and synthesia.io/security 301-redirecting to the official security.synthesia.io "Synthesia Trust Center". Source of the "Source-freshness note (2026-06-24)" section, supporting only that Synthesia maintains reachable first-party product, pricing, and security/trust surfaces with this vendor positioning. Used as vendor evidence only; the page title's "#1" is the vendor's own marketing, not our ranking, and no price, minute/credit allowance, quota, avatar count, model-availability, benchmark, ranking, speed, superiority, or specific security-certification claim is drawn from it — current specifics stay routed to the official pricing page and Trust Center.
• Vendor: Synthesia (Synthesia Ltd.) — https://www.synthesia.io/

Sources marked needs_verification or blocked in data/sources.json must be re-fetched live before publish. Note the recheck date in the update log.

Internal links (at least 3)

• Category page: /ai-video/
• Alternative tool: /tools/runway/ (the site's other AI-video tool page; solves the generative-video problem rather than scripted avatars)
• Alternative tool: /tools/descript/ (transcript-based editing of recorded video/audio rather than generating a presenter from a script)
• Related tool: /tools/claude/ (for drafting and localizing the narration script that feeds a Synthesia video)
• Comparison pages: /compare/runway-vs-synthesia/ (the directly-relevant AI-video head-to-head: scripted avatar/presenter vs generative video/editing), /compare/claude-vs-gemini/ (to weigh general-purpose assistants on the scripting side of an avatar-video workflow)

Disclosure

• Affiliate links: none.
• Sponsored content: none. Synthesia has no relationship to this page.
• Generative AI assistance: this draft was assembled with the help of an AI assistant working from a 2026-05-26 live read of the official Synthesia homepage and pricing page; every product, plan, feature, and price claim is constrained to wording visible on those pages on that date, and no benchmark or output-quality claim is made.

Trademark notice

Synthesia is a trademark of Synthesia Ltd. Runway is a trademark of Runway AI, Inc.; Claude and Anthropic are trademarks of Anthropic; Gemini is a trademark of Google; Descript is a trademark of its respective owner. Use here is referential only and does not imply endorsement, partnership, or affiliation.

Update log

• 2026-06-28 (buyer-control / review-boundary qualified-traffic increment — LIVE on aistackdb.com, NOT a new revenue page/product/outreach): added one compact, evergreen "## Buyer control and the review boundary" section placed after "## Alternatives" and before "## Where to compare Synthesia next", carrying durable marker synthesia-review-boundary-2026-06-28 once as a single <span id="synthesia-review-boundary-2026-06-28"></span> in the section's lead. It frames Synthesia buying around script ownership, likeness/consent review, brand/compliance and localization/dubbing review, and human approval before a generated avatar video is published — routing tool-vs-tool questions to the existing compare-next paths and the /ai-video/ category already on this page. Existing page/source context only — no web fetch and no data/* edit; no new price/plan/quota/minute/credit/avatar-count/model-availability/ranking/benchmark/speed/accuracy/superiority/security-certification/legal claim; no Gumroad/UTM/affiliate/sponsored/coupon/checkout link; the existing exact 2026-05-26 pricing rows are unchanged; data/tools.json and last_verified_at unchanged; content_type/content_status stay tool_page/qa_passed; revenue inventory unchanged. Hermes verified JSON/seed validator/canonical production build and deployed the refreshed static artifact through the visible Cloudflare Dashboard static-assets flow; public /tools/synthesia/ serves the marker/heading.
• 2026-06-24 (source-freshness refresh — local source recheck, LOCAL-READY only, NOT deployed, NOT a new revenue page): added a compact "Source-freshness note (2026-06-24)" section after "## Quick verdict" and above the "Source-freshness note (2026-06-14)" section, framing Synthesia as an AI video / avatar / business-training (script-to-video) workflow, reminding readers that consent and brand review stay with them and a human stays in the review loop, and routing current plans/limits and enterprise/security details to the official pricing page and Trust Center. Evidence: a 2026-06-24 KST HTTP 200 reachability/title/H1 recheck of https://www.synthesia.io/ (title "Synthesia: #1 AI Video Platform for Business", h1 "All-in-one AI Video platform for business"), https://www.synthesia.io/pricing (title "Synthesia Pricing - Compare Free and Paid Plans", h1 "Ready to scale your video production?", plan tiers Basic/Starter/Creator/Enterprise visible), and https://www.synthesia.io/security (HTTP 301 → https://security.synthesia.io/, title "Synthesia Trust Center"). One new source was added to data/sources.json (src-synthesia-homepage-pricing-trust-2026-06-24, source_type = official_homepage, access_status = ok) and listed in the page Sources and the synthesia sources_used (now 4). The homepage title's "#1" is recorded as the vendor's own page-title marketing, not our ranking. Vendor evidence only, not an independent ranking. No benchmark/ranking/price/quota/minute-or-credit-allowance/avatar-count/model-availability/speed/superiority/specific-security-certification/legal claim was added, the existing exact 2026-05-26 pricing rows are unchanged, and no Gumroad/UTM/affiliate/sponsored/coupon link was added; data/tools.json and last_verified_at are unchanged. content_type = tool_page and content_status = qa_passed unchanged; revenue inventory unchanged. Local-ready only — not deployed to Cloudflare in this pass.
• 2026-06-14 (source-freshness refresh — local source, NOT a new revenue page): added a compact "Source-freshness note (2026-06-14)" section after "## Quick verdict" and before "## What is Synthesia?", framing Synthesia as an AI video / avatar / training / business-video (script-to-video) workflow, reminding readers to keep a human in the review loop and to verify current plans/limits on the official pricing page. Evidence: a 2026-06-14 KST HTTP 200 reachability/title recheck of https://www.synthesia.io/ (title "Synthesia: #1 AI Video Platform for Business", h1 "All-in-one AI Video platform for business") and https://www.synthesia.io/pricing (title "Synthesia Pricing - Compare Free and Paid Plans", h1 "Ready to scale your video production?"). One new source was added to data/sources.json (src-synthesia-homepage-pricing-2026-06-14, source_type = official_homepage, access_status = ok) and listed in the page Sources and the synthesia sources_used. The homepage title's "#1" is recorded as the vendor's own page-title marketing, not our ranking. Vendor evidence only, not an independent ranking. No benchmark/ranking/price/quota/minute-or-credit-allowance/model-availability/speed/quality-superiority/legal claim was added, the existing exact 2026-05-26 pricing rows are unchanged, and no Gumroad/UTM/affiliate/sponsored/coupon link was added; data/tools.json and last_verified_at are unchanged. content_type = tool_page and content_status = qa_passed unchanged; revenue inventory unchanged.
• 2026-06-04 (internal-link/traffic refresh — LIVE deployed via Cloudflare static-assets upload, NOT a new revenue page): added a "Where to compare Synthesia next" section (placed after "## Alternatives", before "## Who should not use Synthesia") linking now-live qa_passed pages — /compare/runway-vs-synthesia/, /tools/runway/, /tools/descript/, and the /ai-video/ category — framed as workflow-fit decision paths rather than rankings, and honest that Synthesia is a scripted avatar/presenter/training-video workflow that does not substitute for generative video (Runway) or transcript-based editing of recordings (Descript). Updated the "Internal links" rows to add /tools/descript/ and to list the now-live /compare/runway-vs-synthesia/ alongside /compare/claude-vs-gemini/ (previously the comparison row had only /compare/claude-vs-gemini/ because no AI-video comparison existed at draft time). No source was fetched and no volatile claim was added: no benchmark, ranking, price, quota, minute/credit allowance, speed, model-availability, or legal claim is asserted, and no Gumroad/UTM/affiliate/sponsored/coupon CTA was added. data/sources.json, data/tools.json, data/comparisons.json, and last_verified_at are unchanged; content_type=tool_page and content_status=qa_passed unchanged. Revenue inventory unchanged. Hermes later ran the canonical production build, uploaded the ZIP to Cloudflare, and live-smoked /tools/synthesia/ with marker count 2.
• 2026-05-26 (draft and qa pass): first local draft created from templates/tool-page-template.md. Live page-body reads of https://www.synthesia.io/ and https://www.synthesia.io/pricing on 2026-05-26 KST added the product positioning ("All-in-one AI Video platform for business," "160+ languages," AI avatars/voices), the named feature groups (Create/Localize/Manage/Publish/Engage), and the freemium plan structure (Basic free ~10 min/mo; Starter $29/mo or ~$18/mo annual; Creator $89/mo or ~$64/mo annual; Enterprise "Custom") with per-plan minute and avatar allowances. Two new source entries added (src-synthesia-homepage-2026-05-26, src-synthesia-pricing-2026-05-26, both access_status = ok); the prior src-synthesia-needs-verify placeholder is retained for provenance. data/tools.json synthesia record advanced from candidate to qa_passed (pricing_model = freemium, has_free_plan = true, confidence_score = 0.76, last_verified_at = 2026-05-26, sources relinked, avatar/likeness/voice/deepfake-consent and commercial-use/watermark/localization policy notes expanded). Section A1–A6 of qa/adsense-seo-quality-gate.md satisfied. Page is pricing-sensitive; re-verify by 2026-08-24.